CHARGE

TitleCHARGE
ClientSAMSUNG
Product / ServiceSMART TV
CategoryA04. Consumer Electronics
EntrantCHI & PARTNERS London, UNITED KINGDOM
Entrant Company CHI & PARTNERS London, UNITED KINGDOM
Advertising Agency CHI & PARTNERS London, UNITED KINGDOM
Production Company SOMESUCH & CO London, UNITED KINGDOM

Brief Explanation

This epic TV spot promotes the new Samsung Smart TV, a television that recommends content for the viewer and can be controlled with gesture and voice. The commercial features a spectacular, headlong stampede of extreme characters from TV and film – Roman Centurions and cheerleaders, cop cars and SWAT helicopters, Maori warriors and WW2 soldiers, Marie Antoinette and a whip-wielding albino minotaur in a chariot… The stampede races towards a man in an armchair, who calmly pauses the charge with a simple gesture to demonstrate ‘Smart Recommendation from Samsung.’

Credits

Name Position
Jonathna Burley Executive Creative Director
Jonathan Burley/Richard Brim Creative Director
Neil Clarke Copywriter
Jay Phillips Art Director
Caroline Angell Agency Producer
Nick Goldsmith Producer
Romain Gavros Director
Jono Griffith Editor
Mpc Post Production
Benoit Debie Cameraman
Benoit Debie Lighting
Kill It Kid -Run Music
Christian Hinchcliffe/Ryan Colet Account Manager
Anthony Cox/Oliver Egan Planner
Benoit Debie Cinematographer
Benoit Debie Director Of Photography
Hagon Editing Company