THE TALK

TitleTHE TALK
ClientWEI CHUAN FOOD CORPORATION
Product / ServiceBERNACHON COFFEE
CategoryA02. Beverages - Alcoholic & Non-Alcoholic
EntrantMcCANN TAIWAN Taipei, CHINESE TAIPEI
Entrant Company McCANN TAIWAN Taipei, CHINESE TAIPEI
Advertising Agency McCANN TAIWAN Taipei, CHINESE TAIPEI
Production Company POSTCARD FILMS PRODUCTIONS Tapai, CHINESE TAIPEI

Brief Explanation

Bad economy, low income, but high expense lead Taiwanese young adults feel uncertain about their future. As the number one brand, and its high popularity among young adults, Bernachon is aware of its social responsibility, encouraging the young adults to stay positive and stepping out of the woods through its annual TV spot. The campaign idea was inspired by 2 insights of young adults: 1. Drinking coffee is a good way to relax and helps people to clear their mind, 2. It is honor to receive recognition by seniors Therefore, the creative team choose Joseph Chang, one of the hottest new-generation actor, and Fei Chang, a TV host, known for his interest in motorcycle, highly popular not only in Taiwan but among all Chinese speaking world, to endorse the brand. Through a conversation between a young hotshot actor who is uncertain about his current success and wondering about his future, and a senior TV host that has already accomplished all the achievements in life, to encourage the young adults to keep their faith, maintain a positive attitude, and work hard. Eventually, success will follows. Just like the best coffee, great taste comes after bitterness.

Credits

Name Position
Kevin Yang Executive Creative Director
Eki Lee Creative Director
Eki Lee Copywriter
Joshua Huang Agency Producer
Angela Chang Account Supervisor
Magic Chen Advertiser's Supervisor
Ginger Wang Producer
Jimmy Yu Director
Leo Lee Editor
Chris Ho Sound Design/Arrangement
Leo Lee Post Production
Wang Wel Hua Cameraman
Yu Yu Jun Lighting
Chloe Wang Account Manager
Linus Jen Planner
Jimmy Yu Cinematographer
Postcard Films Editing Company
Line Producer : Ching Huang Other Credits