| Title | MOISTEN |
| Brand | MAGIC HOLDING |
| Product / Service | MAGIC MASK |
| Category | A05. Pharmaceuticals, Beauty Products, Cosmetics & Toiletries |
| Entrant | OGILVY & MATHER GUANGZHOU, CHINA |
| Entrant Company | OGILVY & MATHER GUANGZHOU, CHINA |
| Advertising Agency | OGILVY & MATHER GUANGZHOU, CHINA |
| Production Company | THW CREATIVE PRODUCTION Shanghai, CHINA |
| Name | Position |
|---|---|
| Charles Chiu | Executive Creative Director |
| Xie Zhen Feng | Creative Director |
| Yu Jiao Jiao | Copywriter |
| Yang Hao | Art Director |
| Jessie Cheung | Agency Producer |
| Nick Wong | Account Supervisor |
| Katherine Lee | Producer |
| Sparkle Teng | Director |
| Liu Qing Ying | Editor |
| Xia Shao Yu | Cameraman |
| Deep White(Emi) | Music |
| Liang Jie | Account Manager |
| Liang Jie | Planner |
| Wang Zhi Cheng | Director Of Photography |
| Li Da Digital | Editing Company |
The key difference between facial mask and other skin care products is that you need 15 mins by yourself. Magic Mask wants to increase the significance of time in the process of skin caring. By doing so increase brand favorability and usage frequency. A line of a Chinese poem inspired us, “spring rain moistens everything gently, silently.” Similar to how the spring rain permeates into corners; facial mask moistens every inch of the skin. As time passing, the high-speed shooting of raindrops becomes a metaphor for the nourishing of the skin. Water, skin and nutrition all blend together gently, silently.