MOISTEN

TitleMOISTEN
ClientMAGIC HOLDING
Product/ServiceMAGIC MASK
CategoryA05. Pharmaceuticals, Beauty Products, Cosmetics & Toiletries
EntrantOGILVY & MATHER GUANGZHOU, CHINA
Entrant Company OGILVY & MATHER GUANGZHOU, CHINA
Advertising Agency OGILVY & MATHER GUANGZHOU, CHINA
Production Company THW CREATIVE PRODUCTION Shanghai, CHINA

Brief Explanation

The key difference between facial mask and other skin care products is that you need 15 mins by yourself. Magic Mask wants to increase the significance of time in the process of skin caring. By doing so increase brand favorability and usage frequency. A line of a Chinese poem inspired us, “spring rain moistens everything gently, silently.” Similar to how the spring rain permeates into corners; facial mask moistens every inch of the skin. As time passing, the high-speed shooting of raindrops becomes a metaphor for the nourishing of the skin. Water, skin and nutrition all blend together gently, silently.

Credits

Name Position
Charles Chiu Executive Creative Director
Xie Zhen Feng Creative Director
Yu Jiao Jiao Copywriter
Yang Hao Art Director
Jessie Cheung Agency Producer
Nick Wong Account Supervisor
Katherine Lee Producer
Sparkle Teng Director
Liu Qing Ying Editor
Xia Shao Yu Cameraman
Deep White(Emi) Music
Liang Jie Account Manager
Liang Jie Planner
Wang Zhi Cheng Director Of Photography
Li Da Digital Editing Company