Title | CHEER FOR INDIA |
Brand | JWT |
Product / Service | CORPORATE COMMUNICATION |
Category | A15. Corporate Image |
Entrant | JWT INDIA Mumbai, INDIA |
Entrant Company | JWT INDIA Mumbai, INDIA |
Advertising Agency | JWT INDIA Mumbai, INDIA |
Production Company | STORYTELLERS.IN Mumbai, INDIA |
Name | Position |
---|---|
Swati Bhatacharya/Tista Sen/Senthil Kumar - Ncd | Chief Creative Officer |
Rana Oberoi/Zina | Producer |
Arun Gopalan | Director |
Yusuf | Editor |
Dhruv Ghanekar/Blue Frog Studios | Sound Design/Arrangement |
After | Post Production |
Kavin Jagtiani | Director Of Photography |
Arshad Eqbal- Voice Over | Other Credits |
To support and encourage the 59 out of one billion Indians who made it to the Olympics. To tell the stories of these unsung heros to Indians at large, their pain sweat and tears, their obsession to excel despite the lack of infrastructure, training and sponsorships. We created for the first time an unbranded film and put it up on social media. A URL invited Indians to cheer their team at olympics by sharing, spreading the good wishes and the prayers. Many big brands came forward and ran the campaign on their websites. BIG CINEMAS ran it for free in cinema halls across the country. Colleges and universities played it at their fests. It became the number one trending video during the Olympics and this year India doubled its metal tally at the Olympics.