Title | I AM ANXIETY |
Brand | BEYONDBLUE |
Product / Service | ANXIETY AWARENESS CAMPAIGN |
Category | B01. Internet Film |
Entrant | MARMALADE Melbourne, AUSTRALIA |
Entrant Company | MARMALADE Melbourne, AUSTRALIA |
Advertising Agency | MARMALADE Melbourne, AUSTRALIA |
Production Company | THE DIRECTORS GROUP Sydney, AUSTRALIA |
Name | Position |
---|---|
Neil Mallet | Executive Creative Director |
John Akritidis | Creative Director |
John Akritidis/Frank Trobbiani | Copywriter |
Frank Trobbiani | Art Director |
Beaver | Agency Producer |
Lisa Gumbleton | Account Supervisor |
Craig Griffin | Producer |
Paul Goldman | Director |
Billy Browne | Editor |
Craig Conway | Sound Design/Arrangement |
Cezary Skubiszewski | Music |
Hayley Sims | Account Manager |
Dan Landin | Director Of Photography |
The "I Am Anxiety" campaign was launched nationally to help Australian recognise the most common symptoms of anxiety. Australian born actor Ben Mendelsohn, known for playing edgy characters, became the personification of anxiety. He delivers a monologue that translates the symptoms of anxiety into simple emotional expression. Something sufferers can relate to and use to help express their state to others.