'ONE RINSE - PADI'

Title'ONE RINSE - PADI'
ClientUNILEVER SINGAPORE
Product / ServiceFABRIC SOFTENER
CategoryA03. Home Furnishing, Appliances, Maintenance & Household Products
EntrantOGILVY & MATHER SINGAPORE, SINGAPORE
Entrant Company OGILVY & MATHER SINGAPORE, SINGAPORE
Advertising Agency OGILVY & MATHER SINGAPORE, SINGAPORE
Production Company GAIA FILMS Waiheke Island, NEW ZEALAND

Brief Explanation

In Vietnam and Indonesia after washing clothes mums habitually rinse the soap out using multiple buckets of clean water. But they don't need to do that! Comfort One Rinse is a fabric conditioner that in just one rinse, conditions and rinses clothes free of detergent foam. In order to break their habits of rinsing so much our message was simple: 'If you rinse more than once, you'll waste more than just water.' Our idea linked the simple action of wringing of clothes - the one action women do with every rinse, and liken it to wringing water from our planet.

Credits

Name Position
Kevin Geeves Creative Director
Kevin Geeves Copywriter
Kevin Geeves Art Director
Felicia Tan Agency Producer
Rahul Gupta Account Supervisor
Aseem Puri Advertiser's Supervisor
Andre Jewell Producer
Andre Jewell Director
Richard Shaw (Turtleneck) Editor
Evan Roberts/Eddie Lim Sound Design/Arrangement
Jon Baxter (Perceptual Engineering) Post Production
Andre Jewell/Gareth Moon Cameraman
Mingshan Goh Account Manager
Owen Dowling Planner
Andre Jewell/Gareth Moon Cinematographer
Andre Jewell Director Of Photography
Turtleneck Editing Company
Paul Searles (Music Composer)/The Gunnery (Sound Studio) Other Credits