Title | 'ONE RINSE - PADI' |
Brand | UNILEVER SINGAPORE |
Product / Service | FABRIC SOFTENER |
Category | A03. Home Furnishing, Appliances, Maintenance & Household Products |
Entrant | OGILVY & MATHER SINGAPORE, SINGAPORE |
Entrant Company | OGILVY & MATHER SINGAPORE, SINGAPORE |
Advertising Agency | OGILVY & MATHER SINGAPORE, SINGAPORE |
Production Company | GAIA FILMS Waiheke Island, NEW ZEALAND |
Name | Position |
---|---|
Kevin Geeves | Creative Director |
Kevin Geeves | Copywriter |
Kevin Geeves | Art Director |
Felicia Tan | Agency Producer |
Rahul Gupta | Account Supervisor |
Aseem Puri | Advertiser's Supervisor |
Andre Jewell | Producer |
Andre Jewell | Director |
Richard Shaw (Turtleneck) | Editor |
Evan Roberts/Eddie Lim | Sound Design/Arrangement |
Jon Baxter (Perceptual Engineering) | Post Production |
Andre Jewell/Gareth Moon | Cameraman |
Mingshan Goh | Account Manager |
Owen Dowling | Planner |
Andre Jewell/Gareth Moon | Cinematographer |
Andre Jewell | Director Of Photography |
Turtleneck | Editing Company |
Paul Searles (Music Composer)/The Gunnery (Sound Studio) | Other Credits |
In Vietnam and Indonesia after washing clothes mums habitually rinse the soap out using multiple buckets of clean water. But they don't need to do that! Comfort One Rinse is a fabric conditioner that in just one rinse, conditions and rinses clothes free of detergent foam. In order to break their habits of rinsing so much our message was simple: 'If you rinse more than once, you'll waste more than just water.' Our idea linked the simple action of wringing of clothes - the one action women do with every rinse, and liken it to wringing water from our planet.