Title | BITE |
Brand | CAPI SPARKLING |
Product / Service | CAPI |
Category | A02. Beverages - Alcoholic & Non-Alcoholic |
Entrant | SAATCHI & SAATCHI Sydney, AUSTRALIA |
Entrant Company | SAATCHI & SAATCHI Sydney, AUSTRALIA |
Advertising Agency | SAATCHI & SAATCHI Sydney, AUSTRALIA |
Production Company | THE SWEET SHOP Melbourne, AUSTRALIA |
Name | Position |
---|---|
Damon Stapleton | Executive Creative Director |
Matt Gilmour | Creative Director |
Gene Brutty | Copywriter |
Tim Seddon | Art Director |
Veronica Alkon | Agency Producer |
Charmaine Andrews | Account Supervisor |
Pitzy Folky | Advertiser's Supervisor |
Alice Grant | Producer |
Steve Ayson | Director |
Jack Hutchings | Editor |
Silencio | Sound Design/Arrangement |
Method Studios | Post Production |
Jason Lonsdale/Alex Speakman | Planner |
Crighton Bone | Director Of Photography |
The Butchery | Editing Company |
Executive Producer/Wilf Sweetland/The Refinery | Other Credits |
CAPI is hard to make, but easy to drink. This is because they go to extreme lengths to find the best ingredients for their 100% natural sparkling soft drinks. From Borneo to the Andes, no origin is too far-flung, hostile or crazy. The ads use a character as random and unique as the CAPI ingredients to bring the idea to life. The enigmatic jungle man we found appears in a fancy bar, interrupting unsuspecting hipsters to tell them just how dangerous producing a 100% natural drink can be.