DUAL ACTION

TitleDUAL ACTION
ClientBAYER
Product / ServiceCANESTEN PLUS
CategoryA05. Pharmaceuticals, Beauty Products, Cosmetics & Toiletries
EntrantJWT Sydney, AUSTRALIA
Entrant Company JWT Sydney, AUSTRALIA
Advertising Agency JWT Sydney, AUSTRALIA
Production Company FILM CONSTRUCTION Auckland, NEW ZEALAND

Brief Explanation

This new Canesten Plus TV spot demonstrates the advantages of its dual-action formula. It delivers the necessary pharmaceutical information of active-ingredients whilst explaining the dual benefits of clomatrizole and hydrocortisone offered by Canesten Plus.

Credits

Name Position
Mark Harricks Executive Creative Director
Reed Collins Creative Director
Julia Allen And Nick Marzarno Copywriter
John Koay And Delia Mennell Art Director
Vicky Rhedey Agency Producer
Adrianne Nixon Account Supervisor
Yolande Dewey Producer
Steve Saussey Director
Tim Mauger Editor
We Love Jam Sound Design/Arrangement
Blockhead Post Production
Sari De Account Manager