| Title | DUAL ACTION |
| Brand | BAYER |
| Product / Service | CANESTEN PLUS |
| Category | A05. Pharmaceuticals, Beauty Products, Cosmetics & Toiletries |
| Entrant | JWT Sydney, AUSTRALIA |
| Entrant Company | JWT Sydney, AUSTRALIA |
| Advertising Agency | JWT Sydney, AUSTRALIA |
| Production Company | FILM CONSTRUCTION Auckland, NEW ZEALAND |
| Name | Position |
|---|---|
| Mark Harricks | Executive Creative Director |
| Reed Collins | Creative Director |
| Julia Allen And Nick Marzarno | Copywriter |
| John Koay And Delia Mennell | Art Director |
| Vicky Rhedey | Agency Producer |
| Adrianne Nixon | Account Supervisor |
| Yolande Dewey | Producer |
| Steve Saussey | Director |
| Tim Mauger | Editor |
| We Love Jam | Sound Design/Arrangement |
| Blockhead | Post Production |
| Sari De | Account Manager |
This new Canesten Plus TV spot demonstrates the advantages of its dual-action formula. It delivers the necessary pharmaceutical information of active-ingredients whilst explaining the dual benefits of clomatrizole and hydrocortisone offered by Canesten Plus.