KIA ALL NEW CERATO DIGITAL CROQUIS ART

TitleKIA ALL NEW CERATO DIGITAL CROQUIS ART
BrandKIA
Product / ServiceKIA CERATO
CategoryB01. Internet Film
EntrantPOSTVISUAL.COM Seoul, SOUTH KOREA
Entrant Company POSTVISUAL.COM Seoul, SOUTH KOREA
Advertising Agency POSTVISUAL.COM Seoul, SOUTH KOREA
Production Company ZOO PRODUCTION Seoul, SOUTH KOREA

Credits

Name Position
Euna Seol/Jeehee Lee Chief Creative Officer
Taehyung Lee/Taebong Kim Creative Director
Wongi Ryu/Hyunhee Park/Mira Oh/Danbi Yoon Copywriter
Inho Cho/Minhee Kang Art Director
Jiho Lee/Sihyun Lee/Bokro Lee Agency Producer
Sunghwan Bae Account Supervisor
Sangkyun Woo/Sangkwon Jung/Wooyoung Jang/Sun Hur Advertiser's Supervisor
Jee Hyun Sim Account Manager
Bora Kwon Planner

Brief Explanation

Can we map the connect between car and driver? Driver may experience all sorts of feeling while driving. Anything can happen while he drives; he may encounter an obstacle, or even be overtaken by other drivers. We wanted to capture the excitement and the comfort within the driving experience, and it is how we were inspired by the numerical data from driver's physical and emotional status and expressed it through 3D motion graphics by 3D rendering compositing. As seen on the 3D Generative Art, particles represent emotional status, while lines, the car movement. This is Digital Croquis Art, a visual harmony between drivers and the All-New Kia Cerato.

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