Title | NASIR |
Brand | GOLDEN ARCHES RESTAURANTS |
Product / Service | MCDONALD'S |
Category | A09. Retail Outlets, Fast Food Outlets & Restaurants |
Entrant | LEO BURNETT ADVERTISING Kuala Lumpur, MALAYSIA |
Entrant Company | LEO BURNETT ADVERTISING Kuala Lumpur, MALAYSIA |
Advertising Agency | LEO BURNETT ADVERTISING Kuala Lumpur, MALAYSIA |
Production Company | DIRECTOR'S THINK TANK Kuala Lumpur, MALAYSIA |
Name | Position |
---|---|
Case Deenadayalan | Creative Director |
Hexiang Ng | Copywriter |
Wong Siak Fei | Art Director |
Iskandar Siva | Agency Producer |
Michelle Lee | Account Manager |
Archana Ashokkumar | Planner |
Sales have been steadily declining in Malaysia. The drop is attributed to several factors which are addressed in their own film. In this film we address the issue of Malaysian Muslim groups propagating to Muslims to boycott McDonald’s. They erroneously assert that McDonald’s sales help sponsor Israel’s killing of Muslims in Gaza. The first film implies McDonald’s Malaysia is a supporter of the Muslim faith.