| Title | LIFE |
| Brand | JAPAN USED CAR DEALERS ASSOCIATION. |
| Product / Service | A USED CAR SALES REPRESENTATIVE |
| Category | A08. Cars & Automotive Services |
| Entrant | DENTSU Y&R Tokyo, JAPAN |
| Entrant Company | DENTSU Y&R Tokyo, JAPAN |
| Advertising Agency | DENTSU Y&R Tokyo, JAPAN |
| Production Company | PERCENTAGE Tokyo, JAPAN |
| Production Company 2 | CHEF Tokyo, JAPAN |
| Name | Position |
|---|---|
| Masahiro Kitajima | Executive Creative Director |
| Yuki Fuse | Creative Director |
| Masaki Yamamoto | Copywriter |
| Naoki Bando | Art Director |
| Yuki Fuse | Agency Producer |
| Shinobu Yoshida | Account Supervisor |
| Hiroshi Yamauchi | Advertiser's Supervisor |
| Hiroki Sugahara/Ryoji Yano | Producer |
| Masaki Yamamoto | Director |
| Yasuhiko Ikeda | Editor |
| Koichi Nakajima | Sound Design/Arrangement |
| Aoi Studio Co./Ltd. | Post Production |
| Naoya Imaoka | Lighting |
| Akiko Sakakibara/Libera Stand With You | Music |
| Shinji Kuchiba/Toshiki Takahashi | Account Manager |
| Yuki Fuse/Motoko Kaneda/Keiko Fukagawa/Saki Katsushika | Planner |
| Arimichi Kato | Director Of Photography |
| Piano Performance:masumi Kuwata/Hair/Make Up | Other Credits |
Since the Great East Japan Earthquake in 2011, many Japanese people have realized the importance of human bonds. It is increasingly important in today’s society to feel the bond of family and also to build the bond between companies and customers. In this film, a used car sales representative not only sells cars to a customer, but also strengthens the bond of trust with him by proposing the best car each time for the customer at different turning points in life. In this one-minute short story, we depict a man’s life through driving as well as a sales representative giving support to the customer at different life stages, by using only car scenes.