ANCHOR LAUNCHER

TitleANCHOR LAUNCHER
ClientCBL
Product/ServiceALCOHOL
CategoryA02. Beverages - Alcoholic & Non-Alcoholic
EntrantCOMZONE Phnom Penh, CAMBODIA
Entrant Company COMZONE Phnom Penh, CAMBODIA
Advertising Agency COMZONE Phnom Penh, CAMBODIA
Production Company DIGITAL MAGIC GROUP Bangkok, THAILAND

Brief Explanation

REFRESHINGLY FUN With the proposition of the beer being the catalyst of fun, the key message it brings out is "Refreshingly fun". The TVC captures the fun loving side of today's young people, with the symbolic crossing of the forearms, x-style when someone asks for an Anchor beer, according to the company. This gesture is also rolled out across all the print and outdoor work, as well as at key night spots. Comzone has worked with Cambodia Brewery as an creative agency since 2010, handling brands such as Tiger beer, Anchor beer, ABC beer & Crown beer.

Credits

Name Position
Lundy So Chief Creative Officer
Lundy So Executive Creative Director
Lundy So Creative Director
Vichith Hong Copywriter
Seang Sokseyhak Art Director
Lundy So Agency Producer
Jessica Lim Account Supervisor
Jessica Lim Advertiser's Supervisor
Dm Team Producer
Khun Ake Director
Jessica Lim Account Manager
Jessica Lim Planner