| Title | BRUCE |
| Brand | MCDONALD'S |
| Product / Service | SPICY MCWINGS |
| Category | B01. Internet Film |
| Entrant | LEO BURNETT TAIWAN Taipei, CHINESE TAIPEI |
| Entrant Company | LEO BURNETT TAIWAN Taipei, CHINESE TAIPEI |
| Advertising Agency | LEO BURNETT TAIWAN Taipei, CHINESE TAIPEI |
| Production Company | ASKA FILM PRODUCTION Taipei, CHINESE TAIPEI |
| Name | Position |
|---|---|
| Dino Jalandoni | Executive Creative Director |
| Ally Shen | Creative Director |
| Viktor Chou | Copywriter |
| Dino Jalandoni/Zerya Sung | Art Director |
| May Chiu | Agency Producer |
| Jennifer Jan | Account Supervisor |
| Gloria Li | Advertiser's Supervisor |
| Phillip Chen | Producer |
| Bruno | Director |
| Mica Meng | Editor |
| Lapcc Studio | Sound Design/Arrangement |
| Lapcc Post Production | Post Production |
| Cindy Huang | Account Manager |
| Leslie Chang | Planner |
| Lin Tse Chung | Cinematographer |
McDonald's launches the spicy McWings, so spicy that it can make even the toughest man cry for help.