Title | SAM AND LAURA |
Brand | ANZ |
Product / Service | BANK |
Category | A12. Financial Products & Services |
Entrant | WHYBIN\TBWA MELBOURNE, AUSTRALIA |
Entrant Company | WHYBIN\TBWA MELBOURNE, AUSTRALIA |
Advertising Agency | WHYBIN\TBWA MELBOURNE, AUSTRALIA |
Production Company | GUILTY Melbourne, AUSTRALIA |
Name | Position |
---|---|
Scott Whybin | Chief Creative Officer |
Paul Reardon | Executive Creative Director |
Tara Ford | Copywriter |
Sarah Vincenzini | Art Director |
Janine Wertheim | Agency Producer |
Belinda Williams | Account Supervisor |
Jason Byrne | Producer |
Tony Rogers | Director |
Tim Parrington | Editor |
Amy Rattray | Account Manager |
Shelley Farthing-Dawe | Director Of Photography |
The Butchery | Editing Company |
In a low interest market with largely parity products, ANZ needed to appeal to a mindset rather than a bank balance. Research had shown that, although transaction banking was not the most important thing in customers' lives, they did value easy access to their money. We needed to demonstrate how ANZ's innovative products and services meant banking was simply an extension of customers' everyday lives - fast, nimble and seamless. So they could focus on living rather than banking. We dramatised this by taking a situation where everyone would have something dominating their thoughts - on the way to a first date with someone they really like. Their banking faciliated the build up to their meeting seamlessly, without them having to give it a second thought. It wasn't all sweetness though, as a twist to the story added a humorous and human element that got people talking. A mixture to 45 and 30 second spots, as well as billboards, were featured in peak programming on metro and regional networks targeting young professionals. 45 second spots also ran in selected cinemas.