WHEELIE

TitleWHEELIE
BrandBUREAU OF INTERNAL REVENUE
Product / ServiceTAXES CAMPAIGN
CategoryA16. Public Service, Charity & Fund Raising
EntrantCAMPAIGNS & GREY Makati City, THE PHILIPPINES
Entrant Company CAMPAIGNS & GREY Makati City, THE PHILIPPINES
Advertising Agency CAMPAIGNS & GREY Makati City, THE PHILIPPINES
Production Company REVOLVER STUDIOS Makati City, THE PHILIPPINES

Credits

Name Position
Ompong Remigio Chief Creative Officer
Ompong Remigio Executive Creative Director
Mon Pineda/Mags Sandoval Creative Director
Mags Sandoval Copywriter
Mon Pineda Art Director
Jev Ramos Account Supervisor
Hannah Gallardo Producer
Carlo Ledesma Director
Postmanila/Inc. Post Production
Gigi Macachor Account Manager
Postmanila/Inc. Editing Company

Brief Explanation

In the Philippines, of the total individual income tax collected in 2011, professionals like doctors, lawyers and self-employed businessmen contributed only 6.8%, with a measly average payment of P33,500 – the same amount paid by a newly hired public school teacher. Of the 1.8M registered self-employed professionals, only 22% filed their income tax returns in 2011. To remind the people to file their income tax returns on or before the national deadline, a tax collection campaign was made to show what tax cheats truly deserve.