HAPPY BIRTHDAY

TitleHAPPY BIRTHDAY
ClientPROCTER & GAMBLE
Product/ServiceJOY DISHWASHING LIQUID
CategoryA03. Home Furnishing, Appliances, Maintenance & Household Products
EntrantCAMPAIGNS & GREY Makati City, THE PHILIPPINES
Entrant Company CAMPAIGNS & GREY Makati City, THE PHILIPPINES
Advertising Agency CAMPAIGNS & GREY Makati City, THE PHILIPPINES
Production Company FILMEX Makati City, THE PHILIPPINES

Brief Explanation

In the Philippines, where Joy is the market leader in the specialty dishwashing product category, majority of households still use laundry bars to wash their dishes. They stubbornly continue this practice even if bars leave hard-to-rinse off residue on their dishes, eating utensils, and kitchen implements – which they know will directly affect the taste of their food. This TVC serves to remind them that they do not need to suffer the taste of food, which literally tastes like bar – there is a solution: use Joy.

Credits

Name Position
Ompong Remigio Chief Creative Officer
Noel Orosa/Mel Aguinaldo Creative Director
Noel Orosa Copywriter
Mel Aguinaldo Art Director
Lizanne Padilla Alcazaren/Aldrin Galang Agency Producer
Eres Gatmaitan-Aspi Account Supervisor
Lizanne Padilla Alcazaren/Aldrin Galang Producer
Mario Cornejo Director
Postmanila/Inc Post Production
Diet Pineda Account Manager
Postmanila/Inc Editing Company