Title | HAPPY BIRTHDAY |
Brand | PROCTER & GAMBLE |
Product / Service | JOY DISHWASHING LIQUID |
Category | A03. Home Furnishing, Appliances, Maintenance & Household Products |
Entrant | CAMPAIGNS & GREY Makati City, THE PHILIPPINES |
Entrant Company | CAMPAIGNS & GREY Makati City, THE PHILIPPINES |
Advertising Agency | CAMPAIGNS & GREY Makati City, THE PHILIPPINES |
Production Company | FILMEX Makati City, THE PHILIPPINES |
Name | Position |
---|---|
Ompong Remigio | Chief Creative Officer |
Noel Orosa/Mel Aguinaldo | Creative Director |
Noel Orosa | Copywriter |
Mel Aguinaldo | Art Director |
Lizanne Padilla Alcazaren/Aldrin Galang | Agency Producer |
Eres Gatmaitan-Aspi | Account Supervisor |
Lizanne Padilla Alcazaren/Aldrin Galang | Producer |
Mario Cornejo | Director |
Postmanila/Inc | Post Production |
Diet Pineda | Account Manager |
Postmanila/Inc | Editing Company |
In the Philippines, where Joy is the market leader in the specialty dishwashing product category, majority of households still use laundry bars to wash their dishes. They stubbornly continue this practice even if bars leave hard-to-rinse off residue on their dishes, eating utensils, and kitchen implements – which they know will directly affect the taste of their food. This TVC serves to remind them that they do not need to suffer the taste of food, which literally tastes like bar – there is a solution: use Joy.