Title | THIS FEELING IS XPERIA |
Brand | SONY MOBILE COMMUNICATIONS |
Product / Service | XPERIA |
Category | A04. Consumer Electronics |
Entrant | AOI PRO. Tokyo, JAPAN |
Entrant Company | AOI PRO. Tokyo, JAPAN |
Advertising Agency | DENTSU Tokyo, JAPAN |
Production Company | AOI PRO. Tokyo, JAPAN |
Name | Position |
---|---|
Mikio Yasuda | Executive Creative Director |
Hidetsugu Ishikawa | Creative Director |
Hiroshi Akinaga | Copywriter |
Arata Kubota | Art Director |
Kohei Matsumoto | Agency Producer |
Harunobu Deno | Account Supervisor |
Keisuke Nakazawa/Takahiro Sasaya | Advertiser's Supervisor |
Jin Ebashi/Shu Nagasawa | Producer |
Masatsugu Nagasoe/Ryo Miyakoshi | Director |
Hisashi Nagatani | Editor |
Digital Garden | Post Production |
Takashi Goda/Makoto Oda/Katsutoshi Hirano | Lighting |
Masterlink | Music |
Hidetoshi Sera | Account Manager |
Mayu Taguchi/Yusuke Koyanagi | Planner |
Osayoshi Katahira/Kiyo/Isao Okudaira/Axel Zohmann | Cinematographer |
This advertising campaign is created with the intention to emphasize the presence of Xperia and increase its brand name image by presenting performances that evoke a fresh sense of awe and an aura of the current times as entertainment.