| Title | BIG BROTHER |
| Brand | GOLDEN ARCHES DEVELOPMENT CORPORATION |
| Product / Service | MCDONALD'S MCSAVERS |
| Category | A09. Retail Outlets, Fast Food Outlets & Restaurants |
| Entrant | LEO BURNETT MANILA, THE PHILIPPINES |
| Entrant Company | LEO BURNETT MANILA, THE PHILIPPINES |
| Advertising Agency | LEO BURNETT MANILA, THE PHILIPPINES |
| Production Company | FILM PABRIKA Makati City, THE PHILIPPINES |
| Name | Position |
|---|---|
| Raoul S. Panes | Chief Creative Officer |
| Alvin Tecson | Creative Director |
| Raoul S. Panes/Gian Nealega | Copywriter |
| Mela Advincula/Carlo Cruz/Alexa Remalante | Art Director |
| Steve Vesagas/Lester Parulan | Agency Producer |
| Donny Dingcong | Account Supervisor |
| Maik Alturas/Trixie Angeles | Account Manager |
| Joy Santos/Cey Enriquez | Planner |
Inside McDonald's, a young man tells his big brother that he will get breakfast for both of them. Bringing their food to the table, the younger sibling realizes he forgot to get extra syrup for his big brother's hotcakes. As he returns with the syrup and sits, we see that the big brother has Down Syndrome. But that doesn't matter. Big brother teases his kid brother about his crush, even giving him a tip on how to smile back. At the end of the spot, big brother says it's his treat tomorrow.