| Title | ANGIE |
| Brand | PLAN/ BECAUSE I AM A GIRL |
| Product / Service | CHARITY |
| Category | A16. Public Service, Charity & Fund Raising |
| Entrant | LOWE CHINA Shanghai, CHINA |
| Entrant Company | LOWE CHINA Shanghai, CHINA |
| Advertising Agency | LOWE CHINA Shanghai, CHINA |
| Production Company | CHEF FILMS Bangkok, THAILAND |
| Name | Position |
|---|---|
| Norman Tan | Chief Creative Officer |
| Qiang Zeng | Creative Director |
| Cherry Wang | Copywriter |
| Qiang Zeng/Kidd Zhang | Art Director |
| Connie Chua | Agency Producer |
| Kitty Lun | Account Supervisor |
| Kachornsak Naruepatr (Kai) | Director |
| Rawi Thamakulangkul/Chanlit Sapsombatchai | Editor |
| Veative Studio/Bangkok | Post Production |
| Nui Athakravi/Adis Doungchan | Cinematographer |
Casual sex has become more and more common in China as the country is getting more liberal and conventional values no longer apply. Young women in general are not aware of the risks of unprotected sex and that they have to pay a great price for the consequence. One of them is unexpected pregnancy. Every year 6.5 million women had to go through abortion procedures. It is due to the boy's and the girl's carelessness. But she is the one to suffer! 'Because I Am A Girl' is an initiative by PLAN International to help girls around the world. BIAAG warns girls to remember to protect themselves.