Title | HAMMER THROW VERSION |
Brand | SANKO KOGYO |
Product / Service | 123.JP (STUFF AGENCY) |
Category | A13. Business Equipment & Services |
Entrant | POOL Tokyo, JAPAN |
Entrant Company | POOL Tokyo, JAPAN |
Advertising Agency | POOL Tokyo, JAPAN |
Production Company | HAKUHODO PRODUCT'S Tokyo, JAPAN |
Name | Position |
---|---|
Toshiyuki Konishi | Executive Creative Director |
Maiko Kobayashi | Copywriter |
Atsushi Mogi | Producer |
Sinichiro Kanagawa | Director |
For a young Japanese employee, a boss who doesn’t work and only pushes work onto his subordinates is the worst kind of enemy. The idea is to illustrate the grief shouldered by the young worker, who having had the enemy irresponsibly throw them work, while checking out his colleague’s moves must reluctantly accept the task. But it is a story that evokes relatability and the question, “how would you like to change your job?”