HAMMER THROW VERSION

TitleHAMMER THROW VERSION
BrandSANKO KOGYO
Product / Service123.JP (STUFF AGENCY)
CategoryA13. Business Equipment & Services
EntrantPOOL Tokyo, JAPAN
Entrant Company POOL Tokyo, JAPAN
Advertising Agency POOL Tokyo, JAPAN
Production Company HAKUHODO PRODUCT'S Tokyo, JAPAN

Credits

Name Position
Toshiyuki Konishi Executive Creative Director
Maiko Kobayashi Copywriter
Atsushi Mogi Producer
Sinichiro Kanagawa Director

Brief Explanation

For a young Japanese employee, a boss who doesn’t work and only pushes work onto his subordinates is the worst kind of enemy. The idea is to illustrate the grief shouldered by the young worker, who having had the enemy irresponsibly throw them work, while checking out his colleague’s moves must reluctantly accept the task. But it is a story that evokes relatability and the question, “how would you like to change your job?”