RAMSAY

TitleRAMSAY
BrandAMERICAN STANDARD INDONESIA
Product / ServiceSELECTRONIC TOUCH-FREE VALVE
CategoryA03. Home Furnishing, Appliances, Maintenance & Household Products
EntrantJWT JAKARTA, INDONESIA
Entrant Company JWT JAKARTA, INDONESIA
Advertising Agency JWT JAKARTA, INDONESIA
Production Company IMAGINEKA Jakarta, INDONESIA

Credits

Name Position
Ivan Hady Wibowo Executive Creative Director
Leonard Wiguna/Pingkan Rarumangkay Creative Director
Pingkan Rarumangkay Copywriter
Erwin Santoso Art Director
Nina Rakhmatika (Executive Producer) Agency Producer
Rasus Subarkah Account Supervisor
Lina Mauza Bawazeer/Mala Komawaty Producer
Evan Theo Director
Bagus/Awank Editor
One Tone Post Production
Rendra Cameraman
Dwi/Bidin/Loren/Sugi Lighting
Dimas Music
Reza Fitriano Account Manager
Daniel Siswandi Planner
Robi Setiawan Director Of Photography
One Tone Editing Company
Art Director: Andhika Rhaiditya/Ahmad Zulkarnaen Other Credits

Brief Explanation

Who wonders that washing our hands is a never ending cycle. It starts with you opening the clean water tap with your dirty hands then it ends with you closing the dirty tap with you already clean-just-washed hand. I r r i t a t e d! American Standard Selectronic faucets ends this dirty cycle of washing hand. The censormatic faucet starts the water the minute you put your hands under it. Under a minimum budget we are going to develop a series of TVC that show a loop of this irritating cycle, the treatment would refer to the popular annoying-yet-entertaining “gif-edited-images” film. Depicting well-known character with their well-known activities that require constant hand washing, such as Dexter, Gordon Ramsay and the couple in Ghost movie. This film would also use a web banner in relevant social and news websites.