Title | GIFT |
Brand | PERFETTI VAN MELLE |
Product / Service | ALPENLIEBE CHOCOLATE FILLED TOFFEE CANDY |
Category | A01. Food Products |
Entrant | BBH CHINA Shanghai, CHINA |
Entrant Company | BBH CHINA Shanghai, CHINA |
Advertising Agency | BBH CHINA Shanghai, CHINA |
Production Company | THE LOFT FILMS Shanghai, CHINA |
Production Company 2 | PRIMO Buenos Aires, ARGENTINA |
Name | Position |
---|---|
Johnny Tan | Executive Creative Director |
Leo Zhang/Jeffrey Sun | Creative Director |
Leo Zhang/Jay Qian | Copywriter |
Jeffrey Sun/Nicola Chung/Ivy Wang | Art Director |
Bernice Wong | Agency Producer |
Christine Ng/Joanne Liu/Ryan Law | Account Supervisor |
Limin Ma/Nikkey Wang/Byron Tang/Echo Wang | Advertiser's Supervisor |
Geok Lem Choo | Producer |
Jonathon Gurvit | Director |
Lim Fan Fan | Editor |
Evan Roberts(Gunnery Singapore) | Sound Design/Arrangement |
Volt Shanghai | Post Production |
Volt Shanghai | Animation |
Ben Rosen(Gunnery Singapore) | Music |
Maggie Zhou | Account Manager |
Mylene Ong | Planner |
Alan Yap | Director Of Photography |
Cliq Amana | Editing Company |
Using Teddy bear and a piggy bank as a metaphor to remind everyone that, by their sides, are people who are just like Alpenliebeās Toffee Candy, who hide their sincerity in their hearts and care for you silently. Through the journey of the teddy bear to remind that behind the love and concern that you have gotten used to receiving from, lies a lot of sacrifice.