LIFE IS ELECTLIC

TitleLIFE IS ELECTLIC
ClientPANASONIC
Product/ServicePANASONIC
CategoryA04. Consumer Electronics
EntrantDENTSU Tokyo, JAPAN
Entrant Company DENTSU Tokyo, JAPAN
Advertising Agency DENTSU Tokyo, JAPAN
Production Company ENGINE FILM Tokyo, JAPAN
Production Company 2 HORSTON Tokyo, JAPAN
Production Company 3 HANDSOME TRACKS Tokyo, JAPAN

Brief Explanation

Brief :  Creating brand loyalty among new fans for a major consumer electronics company.

Credits

Name Position
Hiroyuki Takasu/Yuya Furukawa/Ryoji Yamamoto/Yasuharu Sasaki (Senior Creative Director) Executive Creative Director
Yoshihiro Yagi/Haruko Tsutsui/Takanori Yasukouchi Creative Director
Haruko Tsutsui/Scott Lehman Copywriter
Yoshihiro Yagi Art Director
Jun Katogi Agency Producer
Hideyuki Chihara/Naotaka Futami Producer
Horston Director
Tsutomu Motoyama Editor
Toru Sasaki Sound Design/Arrangement
Desiners: Minami Otsuka/Taiji Kimura/Daisuke Hatakeyama Animation
Philippe Weisbecker(Illustration)/Natsuko Kida(Coordinator) Other Credits