Brief Explanation

In China, successful Olympians endorsed by brands are always portrayed as flawless national heroes in advertising. People rarely see their emotional or personal sides in brand campaigns. In this web film series, we shot and produced several documentaries as part of the Raising an Olympian series which told the real stories of what it takes to raise an Olympic athlete. These inspirational and intimate stories are told through a mother's eyes, showing that behind every amazing sporting hero there is an amazing mother.