GLUE STICK

TitleGLUE STICK
BrandLOTTE CHILSUNG
Product / ServiceHOT6IX
CategoryA02. Beverages - Alcoholic & Non-Alcoholic
EntrantDAEHONG COMMUNICATIONS Seoul, SOUTH KOREA
Entrant Company DAEHONG COMMUNICATIONS Seoul, SOUTH KOREA
Advertising Agency DAEHONG COMMUNICATIONS Seoul, SOUTH KOREA

Credits

Name Position
Jongwon Choi Chief Creative Officer
Kyungnam Kim Executive Creative Director
Taeho Shin Creative Director
Yoonjin Jee/Eunhye Kwon Copywriter
Jeongwook Seo/Yuri Kang Art Director
Gyenam Park/Minsu Kim Account Supervisor
Minsu Kim Advertiser's Supervisor
Young-Mi/Kang Producer
Hyung-Mo/Moon Director
Seoul Visions Post Production
Minsu Kim Account Manager
Miseon Park Planner

Brief Explanation

The target; 1529 lives through a hard life from tuition to employment. To them Hot6 is an potential energy provider, conveyed through a humorous and empathic “mental collapse” a trend of the year 2012 in Korea.