Title | ATM |
Brand | LOTTE CHILSUNG |
Product / Service | HOT6IX |
Category | A02. Beverages - Alcoholic & Non-Alcoholic |
Entrant | DAEHONG COMMUNICATIONS Seoul, SOUTH KOREA |
Entrant Company | DAEHONG COMMUNICATIONS Seoul, SOUTH KOREA |
Advertising Agency | DAEHONG COMMUNICATIONS Seoul, SOUTH KOREA |
Name | Position |
---|---|
Jongwon Choi | Chief Creative Officer |
Kyungnam Kim | Executive Creative Director |
Taeho Shin | Creative Director |
Yoonjin Jee/Eunhye Kwon | Copywriter |
Jeongwook Seo/Yuri Kang | Art Director |
Gyenam Park/Minsu Kim | Account Supervisor |
Minsu Kim | Advertiser's Supervisor |
Young-Mi/Kang | Producer |
Hyung-Mo/Moon | Director |
Seoul Visions | Post Production |
Minsu Kim | Account Manager |
Miseon Park | Planner |
The target; 1529 lives through a hard life from tuition to employment. To them Hot6 is an potential energy provider, conveyed through a humorous and empathic “mental collapse” a trend of the year 2012 in Korea.