AN ELDERLY LADY WHO WANTS TO SWIM

TitleAN ELDERLY LADY WHO WANTS TO SWIM
BrandCOCA-COLA JAPAN
Product / ServiceAQUARIUS
CategoryA02. Beverages - Alcoholic & Non-Alcoholic
EntrantMONSTER Tokyo, JAPAN
Entrant Company MONSTER Tokyo, JAPAN
Advertising Agency DENTSU Tokyo, JAPAN
Production Company MONSTER Tokyo, JAPAN

Credits

Name Position
Masao Imanaga Creative Director
Yusuke Ozawa/Makoto Shinohara/Shintaro Suzuki Copywriter
Tetsuya Tsukamoto/Iichiro Tanaka Art Director
Keisuke Motomatsu/Hitoshi Kubota/Atsushi Suzuki Producer
Kensaku Kakimoto Director
Humitomo Kobayasi/Yuta Miyagi Editor
Tyo Technical Ranch Inc. Post Production
Keisuke Terashima/Takayuki Takeda Animation
Chie Nagao Lighting
Toru Midorikawa/Wataru Hirano Music
Takaaki Yagyu Account Manager
Makoto Shinohara/Shintaro Suzuki Planner
Takashi Sekimori/Yutaka Yamazaki Cinematographer

Brief Explanation

With "a challenge beyond age" as the theme, it showed that a challenge changes you and makes you grow into "New You" by portraying a story in a documentary-fashion where an elderly lady, a non-swimmer, who was afraid of the water, plucks up courage and learns how to swim.