HE'S DRINKING IT FOR YOU

TitleHE'S DRINKING IT FOR YOU
ClientDB BREWERIES
Product / ServiceEXPORT 33
CategoryA02. Beverages - Alcoholic & Non-Alcoholic
EntrantCOLENSO BBDO Auckland, NEW ZEALAND
Entrant Company COLENSO BBDO Auckland, NEW ZEALAND
Advertising Agency COLENSO BBDO Auckland, NEW ZEALAND
Production Company PRODIGY Auckland, NEW ZEALAND

Brief Explanation

How do you help men drink more beer when the ladies in their lives are telling them to drink less? You turn drinking beer into the most romantic thing a guy can do. Export 33 is a delicious, low carb beer. Because it's low carb, we set out to convince women that every time a man drinks Export 33, he was drinking it for her. Through a clever use of things that women like and some twisted logic, we were able to convince the ladies of New Zealand that their men weren’t just going out to drink. They were going to think. About them. DB Export. Let nothing come between a man and a great beer.

Credits

Name Position
Nick Worthington Chief Creative Officer
Levi Slavin Creative Director
Simon Vicars Copywriter
Brett Colliver/James Tucker Art Director
Katie Knight/Jen Storey Agency Producer
Tim Ellis Account Supervisor
Jarrod Bear/Julia Imlah/Tony Wheeler Advertiser's Supervisor
Craig Sinclair/Jonathon Samway Producer
Tim Bullock Director
Adam Wills Editor
Liquid Sound Design/Arrangement
Toybox Post Production
Damian De Boos-Smith - Sound Planet Music
Sophie Martignier/Matt Frost Account Manager
Andy Mcleish Planner
John Toon Cinematographer
Media Agency: Spark Phd/Auckland/Online Editor: Leoni Willis Other Credits