Title | THOUGHTS OF KENJI MIYAZAWA |
Brand | CENTRAL SECURITY PATROLS |
Product / Service | CENTRAL SECURITY PATROLS CO.,LTD. |
Category | A14. Commercial Public Services |
Entrant | TOEI COMMERCIAL FILM Tokyo, JAPAN |
Entrant Company | TOEI COMMERCIAL FILM Tokyo, JAPAN |
Advertising Agency | EAST JAPAN MARKETING & COMMUNICATIONS Tokyo, JAPAN |
Production Company | TOEI COMMERCIAL FILM Tokyo, JAPAN |
Name | Position |
---|---|
Ryouhei Suzuki/Masayuki Goto | Creative Director |
Ryouhei Suzuki | Copywriter |
Seiya Tanaka | Art Director |
Hiroshi Yoshino | Account Supervisor |
Hideki Tezuka | Producer |
Yoshinori Yokoo | Director |
Media City | Post Production |
Satoshi Oyamada | Lighting |
Wicked Sound | Music |
Toshiyuki Chounan | Account Manager |
Satoshi Oyamada | Cinematographer |
Media City | Editing Company |
Kenji Kowada | ProductionManager |
Art: Takaya Yamamoto/Production Manager: Kenji Kowada/Stylist: Tsuyoshi Tanabe | Other Credits |
Kenji Miyazawa was a Japanese poet and children's literature author who was born in Tohoku district in 1896. His famous poem “Ame ni mo makezu” expresses that he wanted to be strong under severe circumstances without being self-serving. The poem is quoted often as ideal way of being of Japanese. Although the work of security seems the most time to pass idly, it is hard work that keeps alert at every moment of every day. We chose this poem to encourage the workers engaging in the security. The real employees appear in this commercial without dramatization.