Title | KIRINJI ITSUMO KAWAII |
Brand | NIPPON COLUMBIA |
Product / Service | MUSIC RECORD COMPANY |
Category | B03. Interactive Film |
Entrant | HAKUHODO Tokyo, JAPAN |
Entrant Company | HAKUHODO Tokyo, JAPAN |
Advertising Agency | HAKUHODO Tokyo, JAPAN |
Production Company | ARMZ Tokyo, JAPAN |
Name | Position |
---|---|
Kentaro Masamura | Creative Director |
Toshiyuki Nagashima/Takato Kanehara | Art Director |
Akira Shimada | Producer |
Kentaro Masamura | Director |
Kirinji/Itsumo Kawaii | Music |
Yoshinobu Nagamori | Cinematographer |
This is an interactive music film where the viewer can experience a virtual winter holiday trip with a popular Japanese actress. We illustrated the "kawaii" aspect of the girl in the film by establishing a intimate connection between her and the viewer. The viewer encounters several interactive points in the film where they need to decide how to impress the girl. For example, in a scene where the girl enters a restaurant, the viewer is asked to choose whether to eat "Tempura noodles" or "Icecream". The story takes place in winter, so the best choice is the former menu which will warm up the freezing girl. Other interactive parts include an Acchi Muite Hoi game, a shooting range, and a batting centre. The ending varies based on which choices the player makes. The viewer who got all the correct decisions is granted to view a video which reveals the message the girl wrote on the Ema(a wooden plaque used to make a wish). This is created with HTML 5. Experience it with IE10 or Google Chrome.