Title | GAMECHANGERS - REWAT |
Brand | JOHNNIE WALKER |
Product / Service | DIAGEO |
Category | A02. Beverages - Alcoholic & Non-Alcoholic |
Entrant | BBH ASIA PACIFIC Singapore, SINGAPORE |
Entrant Company | BBH ASIA PACIFIC Singapore, SINGAPORE |
Advertising Agency | BBH ASIA PACIFIC Singapore, SINGAPORE |
Production Company | Gravity Films Shanghai, CHINA |
Name | Position |
---|---|
Johnny Tan | Executive Creative Director |
Leo Zhang | Creative Director |
Supat Watthanakuljarus | Art Director |
Krystie Koh/Kim Lim | Agency Producer |
Frances Great/Lesley-Anne John | Account Supervisor |
Louis Ong | Advertiser's Supervisor |
Joseph Kahn | Director |
Attic/Shanghai | Editor |
Song Zu Music | Sound Design/Arrangement |
The Mill/London | Post Production |
Charles Wigley/James Sowden | Planner |
The latest iteration of Johnnie Walker’s Keep Walking campaign enriches the brand message with a focus on Gamechangers - people exemplifying the Keep Walking spirit who have achieved extraordinary success. In Thailand, the legendary Rewat Buddhinan is hero-ed. Rewat is the famed founder of GMM Grammy, Thailand’s largest entertainment company. The former musician and icon was also a respected mentor to many successful Thai artists before he died at age 48, and is considered to have ushered in a new era in the Thai music industry. In a country where the cultural norm is to not challenge the status quo, Rewat’s creative spirit establish him firmly as a true game changer. Using revolutionary CGI technology, the film brings Rewat to life. Scores of animators studied interviews and photographs to ensure a perfect, life-like result. Rewat speaks passionately of his ‘Keep Walking’ spirit. Always trusting his intuition, he pursued his dreams with conviction to great success. He urges a new generation of Thais to follow in his footsteps and start living their dreams. A powerful and emotionally charged musical score builds with his rousing words, and crescendos as he issues an inspirational final challenge: “Are you ready to live your dream?”