Title | HYPERMARKET |
Brand | TAIWAN SECOM GROUP |
Product / Service | AUTOMATED EXTERNAL DEFIBRILLATOR |
Category | A16. Public Service, Charity & Fund Raising |
Entrant | INSPIRE ADVERTISING Taipei, CHINESE TAIPEI |
Entrant Company | INSPIRE ADVERTISING Taipei, CHINESE TAIPEI |
Advertising Agency | INSPIRE ADVERTISING Taipei, CHINESE TAIPEI |
Production Company | INNOVATE FILMS Tapei City, CHINESE TAIPEI |
Name | Position |
---|---|
N/A | Chief Creative Officer |
Ronny Hsu | Executive Creative Director |
Ronny Hsu/Warren Wu | Creative Director |
Warren Wu/Zeke Chen/Amy Huang | Copywriter |
Ronny Hsu/Artdeco Yen/Naomi Chang | Art Director |
N/A | Agency Producer |
Bill Tsai | Account Supervisor |
N/A | Advertiser's Supervisor |
Amy Lin | Producer |
Mulder Shen | Director |
Leader Entertainment Co. Ltd. | Music |
Edward Tai/Daphne Yu | Account Manager |
N/A | Planner |
Jerry Chao | Cinematographer |
AED is a device designed for non-medically trained people to rescue victims in urgent, it was very common in occidental countries and Japan. As heart disease is the 2nd major cause of death in Taiwan, we are lack of awareness of AED and don’t have enough equipment to rescue victims of sudden cardiac arrest, the statistical data shows, there are 20K victims of cardiac arrest a year, but only 3% of them survived. As Secom Group is the TOP 1 security service provider in Taiwan, we respect your life more than a property. We aim to get attention on AED and its accessibility via this film for public service. We hope more lives can be saved if we can help to raise the penetration of AED.