Title | SEA? OR LAND? |
Brand | TOKYO SUMMERLAND |
Product / Service | WATER AMUSEMENT |
Category | A10. Sports, Entertainment, Travel & Leisure |
Entrant | HAKUHODO PRODUCT'S Tokyo, JAPAN |
Entrant Company | HAKUHODO PRODUCT'S Tokyo, JAPAN |
Advertising Agency | HAKUHODO PRODUCT'S Tokyo, JAPAN |
Name | Position |
---|---|
Kentaro Kauchi | Creative Director |
Min Kyonghwa | Account Supervisor |
Masafumi Fukuda/Yosuke Shigemura | Producer |
Kentaro Kauchi | Director |
Eisuke Watanabe/Masaki Sakazume | Editor |
P-Camp | Sound Design/Arrangement |
Naoyuki Yokota | Animation |
Tomonobu Kasai | Cameraman |
Shinichi Hieda | Lighting |
P-Camp | Music |
Red Hill | Editing Company |
With eating, the man and the woman are talking about which one they should go, Sea or Land. The man answers that he prefers Land to Sea. Suddenly, their son comes out and says…" Are we going to LAND?" The woman stands up and takes off her cloths very quickly and say.. "Land is better!!" When you are asked Sea? or Land?, you easily think of them as Tokyo Disney Land or Tokyo Disney Sea. But actually, that is supposed to be SUMMERLAND. By using the word of Sea? or Land? in this commercial, This family seems to go to Disney Land. But they prefer SUMMERLAND rather than Disney Land. Whenever people see this commercial, we want them to be confused. That means we want to imprint SUMMERLAND on people's memory.