IT ALL STARTS WITH ONE SPOON.

TitleIT ALL STARTS WITH ONE SPOON.
BrandLEBEN
Product / Service"NONOJI" MAGIC SPOON AND FORK
CategoryA03. Home Furnishing, Appliances, Maintenance & Household Products
EntrantCREATIVE CONNECTION COMPANY Tokyo, JAPAN
Entrant Company CREATIVE CONNECTION COMPANY Tokyo, JAPAN
Advertising Agency CREATIVE CONNECTION COMPANY Tokyo, JAPAN
Production Company ALBUQUERQUE FILM Tokyo, JAPAN

Credits

Name Position
Yoshiyuki Machida Creative Director
Yoshiyuki Machida Copywriter
Atsushi Takavu Advertiser's Supervisor
Masahiro Yoshida Producer
Koji Onomichi Director
Kenichi Nishi Editor
Hitomi Kumagai Sound Design/Arrangement
Tkahiro Fujii Lighting
Yoshiyuki Machida/Koji Onomichi Planner
Koji Onomichi Cinematographer

Brief Explanation

A baby girl grows up using a “Nonoji” spoon, a unique cutlery designed with gentle care according to children’s growth. When she grows up and becomes a mother, she feeds her baby with a “Nonoji” spoon and realizes that her mother also watched her growth with loving care.