| Title | SAFETY FIRST, MALIBU |
| Brand | CHEVROLET |
| Product / Service | MALIBU |
| Category | B01. Internet Film |
| Entrant | WYLIE Seoul, SOUTH KOREA |
| Entrant Company | WYLIE Seoul, SOUTH KOREA |
| Advertising Agency | WYLIE Seoul, SOUTH KOREA |
| Production Company | AFRICA Seoul, SOUTH KOREA |
| Name | Position |
|---|---|
| Jaewook Lee | Chief Creative Officer |
| Eugene Choi | Executive Creative Director |
| Eugene Choi | Agency Producer |
| Brendan Kwon | Producer |
| Chando Park/Min Kim | Director |
| Jihoon Cha | Account Manager |
Unlike the fuel efficiency, it is difficult to quantity safety of an automobile to consumer recognition. So, the campaign was designed to demonstrate actual comparison tests to offer the customers more tangible understanding about safety and why it matters. "Real Challenge, Real Test" Visualizing roof crush causing the highest death rate. Stacking 4 containers, 3.9 ton each, on top of a car roof to visualize roof crush moment. We made eye-catching video then talked about our reasons for excellence.