| Title | DUMB WAYS TO DIE |
| Brand | METRO TRAINS |
| Product / Service | METRO TRAINS |
| Category | B01. Internet Film |
| Entrant | McCANN MELBOURNE, AUSTRALIA |
| Entrant Company | McCANN MELBOURNE, AUSTRALIA |
| Advertising Agency | McCANN MELBOURNE, AUSTRALIA |
| Production Company | McCANN MELBOURNE, AUSTRALIA |
| Name | Position |
|---|---|
| John Mescall | Executive Creative Director |
| Pat Baron | Creative Director |
| John Mescall | Copywriter |
| Pat Baron | Art Director |
| Mark Bradley/Cinnamon Darval | Agency Producer |
| Adrian Mills | Account Supervisor |
| Chloe Alsop | Advertiser's Supervisor |
| Mark Bradley/Cinnamon Darval | Producer |
| Julian Frost | Director |
| Allan Eaton Studios | Sound Design/Arrangement |
| Julian Frost | Animation |
| Ollie Mcgill | Music |
| Alec Hussain | Account Manager |
| Adrian Mills | Planner |
Dumb Ways to Die - The message that young people needed to hear, that became a message young people wanted to hear. Dumb Ways to Die is the fourth most viral advertisement of all time and the most shared PSA in history.