Title Brand Product / Service Entrant Company Location Award
A01 Creative Effectiveness
BYO CUP DAY
7-ELEVEN
SLURPEE
LEO BURNETT MELBOURNE AUSTRALIA
THE KIWI SCEPTICS
AIR NEW ZEALAND
AIR NEW ZEALAND
HOST Sydney AUSTRALIA
Short List
SOMEBODY RC60S
ASSOCIATION OF APEX CLUBS SINGAPORE
APEX CLUBS OF SINGAPORE
LEO BURNETT GROUP SINGAPORE SINGAPORE
I'M MUMBAI
BENNETT COLMAN & CO.
MUMBAI MIRROR
TAPROOT INDIA Mumbai INDIA
FINDING THE UNCONSCIOUS HAPPINESS-ARY
CATHAY LIFE INSURANCE
CATHAY LIFE INSURANCE
OGILVY & MATHER TAIWAN Taipei CHINESE TAIPEI
JACK, QUEEN & KING
CHRISTIAN CARE SERVICES
RAY OF HOPE
LEO BURNETT GROUP SINGAPORE SINGAPORE
SHARE A COKE
COCA-COLA SOUTH PACIFIC
COCA-COLA
OGILVY & MATHER Sydney AUSTRALIA

Creative Effectiveness Spike

SORRY ABOUT THE TWIGS, FOLKS
DB BREWERIES
MONTEITH'S CRUSHED CIDER
COLENSO BBDO Auckland NEW ZEALAND
Short List
IT'S MORE FUN IN THE PHILIPPINES
DEPARTMENT OF TOURISM
TOURISM
BBDO GUERRERO Makati City THE PHILIPPINES

Creative Effectiveness Spike

THE SECRET IDOL
EZAKI GLICO
ICE NO MI
ENGINE FILM Tokyo JAPAN
MIZONE ZONELAB - MUSIC TO PUT YOU IN THE ZONE
FRUCOR BEVERAGES
MIZONE SPORTS WATER
THE HALLWAY Sydney AUSTRALIA
CONNECTING LIFELINES
HONDA MOTOR CO.
INTERNAVI
DENTSU Tokyo JAPAN
DREAMS NEVER GET OLD
HONDAO SENIOR CITZEN'S WELFARE FOUNDATION / JT TOBACCO INTERNATIONAL TAIWAN
CHARITY DONATION
INSPIRE ADVERTISING Taipei CHINESE TAIPEI
PARALLEL PATHS
IBM
IBM
OGILVY BEIJING CHINA
THE 2012 IKEA CATALOGUE - A ROOMMATE WORTH HAVING
IKEA WESTERN AUSTRALIA AND SOUTH AUSTRALIA
IKEA CATALOGUE
303LOWE Subiaco AUSTRALIA
Grand Prix
HOW AUSTRALIA’S LARGEST RISK MITIGATOR WAS CONVINCED TO TAKE ITS BIGGEST EVER RI
INSURANCE AUSTRALIA GROUP
NRMA INSURNACE
WHYBIN\TBWA SYDNEY AUSTRALIA

Creative Effectiveness Spike

STRETCHING THE LIMITS OF KOREA’S APPAREL MARKET
LEVI STRAUSS KOREA
LEVI’S STRETCH TO FIT JEANS
DDB KOREA Seoul SOUTH KOREA
GRAZED ON GREATNESS
M.J.BALE
M.J.BALE MENSWEAR
WHYBIN\TBWA SYDNEY AUSTRALIA

Creative Effectiveness Spike

IMAGINATION
NATIONAL LIBRARY BOARD
NATIONAL LIBRARY BOARD
LEO BURNETT GROUP SINGAPORE SINGAPORE
NIKE THE CHANCE
NIKE
NIKE FOOTBALL
AKQA SHANGHAI Shanghai CHINA
THE EVERYDAY SOLDIER MOVEMENT
P&G INDIA
GILLETTE
BBDO INDIA Mumbai INDIA
YOU SHAVE. I SHAVE.
P&G INDIA
GILLETTE
BBDO INDIA Mumbai INDIA
7UP TWEET-A-THON
PEPSICO INDIA
7UP
BBDO INDIA Gurgaon INDIA
PACQUIAO POSITIVE
PEPSICO INTERNATIONAL PHILIPPINES
STING ENERGY DRINK
DDB PHILIPPINES Taguig City THE PHILIPPINES
OSTEOCESSORIES BY PERWATUSI
PERWATUSI
OSTEOCESSORIES
JWT JAKARTA INDONESIA
RAPID RESCUE
SINGAPORE RED CROSS
SINGAPORE RED CROSS
JWT SINGAPORE SINGAPORE
SOLDIER
SINGAPORE UNIVERSITY OF TECHNOLOGY AND DESIGN
SUTD WOMAN'S CAMPAIGN
GOODFELLAS Singapore SINGAPORE
CAKE-MOUFLAGE
THE PATISSIER
THE PATISSIER
LEO BURNETT GROUP SINGAPORE SINGAPORE
UNIQLO WARM UP!
UNIQLO
UNIQLO HEATTECH
AKQA SHANGHAI Shanghai CHINA
HOVER CAR
VOLKSWAGEN GROUP CHINA
THE PEOPLE'S CAR PROJECT
PROXIMITY BEIJING CHINA
ENCOURAGE MORE
YILI MILK
GULIDUO MILK
CHEIL OPENTIDE Beijing CHINA