Brief Explanation

Time is of essence when there is an emergency. It takes 4 minutes for the human brain to stop functioning in case of a heart attack. It takes 8 minutes for an ambulance to arrive. Is it possible to provide help earlier? And also in the most accessible manner? According to recent smartphone penetration statistics, it is concluded that by December 2011, Singapore is the champion in terms of smartphone penetration. This led us to our choice of medium. We also found out that life-saving help could be around the corner because Red Cross has 12,000 first-aiders in Singapore who are equipped to save lives. So our idea was to find a way of harnessing the collective power of these first-aiders in the most convenient and fast method– through our mobile phone. Red Cross is a non-profit organization so this is an initiative by JWT in partnership with Omnitoons Pte Ltd, the mobile developer, to develop and launch this application successfully with in-house resources. The app has been made available since May 2012 on App Store. It was launched by our Minister of State, Ms Halimah Yacob and got major media coverage on every primetime news channel.