Spikes Asia 2023

Title Brand Product / Service	Entrant Company	Location	Award
A05 Best Use of Digital Media in a Direct Campaign
DEMAND EQUAL PAY YWCA AUCKLAND CHARITY	DDB GROUP NEW ZEALAND Auckland	NEW ZEALAND
UNLOCK COASTER HAKUHODO I-STUDIO INC. UNLOCK COASTER	HAKUHODO I-STUDIO Tokyo	JAPAN
HYPER PERSONALISATION TATA DOCOMO TELECOM	INTERFACE BUSINESS SOLUTIONS Mumbai	INDIA
REFLECTION O.P. NATURAL PRODUCTS CO. ORIENTAL PRINCESS	JWT BANGKOK	THAILAND
ONE SECOND ONE MOVIE MEI AH ENTERTAINMENT GROUP MEI AH MOVIES	McCANN WORLDGROUP Hong Kong	HONG KONG
POINT PUBLISHERS KOREAN BRAILLE LIBRARY BRAILLE BOOKS DISTRIBUTION FOR CHILDREN	CREATIVIA Seoul	SOUTH KOREA
DI9IT PULSE 128 DREAM FOUNTAIN CORPORATION DI9IT PULSE	DM9 JAYMESYFU Makati City	THE PHILIPPINES
FUNFAIR IN YOUR MOUTH EBARA FOODS VEGETABLE SEASONING SAUCE	BEACON COMMUNICATIONS Tokyo	JAPAN
COURTS' HAPPY HOUR COURTS ASIA LIMITED COURTS ONLINE STORE	MAXUS COMMUNICATIONS Singapore	SINGAPORE
10CM DRAMA JAPAN AIRLINES JAL SKY SUITE 777	BEACON COMMUNICATIONS Tokyo	JAPAN
CAMOUFLAGE PACKS ARNOTT'S TIM TAM	DDB Sydney	AUSTRALIA
BLOCKER THE PSYCHIC ROACH TAB TAB	ANALOGFOLK Sydney	AUSTRALIA
THE MISSING PERSON PRE-ROLL THE AUSTRALIAN FEDERAL POLICE NATIONAL MISSING PERSONS UNIT	VML Sydney	AUSTRALIA
A06 Best Use of Other Digital Platforms in a Direct Campaign
SCOOPS OF HAPPINESS UNILEVER WALL'S WALL'S DREAMY CREAMY RANGE	DDB GROUP SINGAPORE	SINGAPORE
*THE SPACE HANGOUT POWERED BY GOOGLE CONNECT PEOPLE'S ROOM WITH SPACE, FOR THE F** JAXA JAPAN AEROSPACE EXPLORATION AGENCY	DENTSU Tokyo	JAPAN
VOLUNTEER TO PROMOTE VOLUNTEERING SEEK SEEK VOLUNTEER	LEO BURNETT MELBOURNE	AUSTRALIA
WALKFORCE HAKUHODO HUMAN RESOURCES DEPARTMENT RECRUITMENT	HAKUHODO Tokyo	JAPAN
VIRTUAL PHOTO TOUR SAMSUNG ELECTRONICS HONG KONG SAMSUNG NX1000 DIGITAL CAMERA	CHEIL HONG KONG	HONG KONG
NFC CHARITY STICKERS UNICEF HK CHARITY STICKER (PUBLIC SERVICE)	CHEIL HONG KONG	HONG KONG
DRIVING DOGS MINI / SPCA NEW ZEALAND DOG ADOPTION	DRAFTFCB NEW ZEALAND Auckland	NEW ZEALAND	Bronze
TRIAL BY TIMELINE AMNESTY INTERNATIONAL AMNESTY INTERNATIONAL	COLENSO BBDO Auckland	NEW ZEALAND
TXTBKS SMART COMMUNICATIONS SMART PUBLIC AFFAIRS	DM9 JAYMESYFU Makati City	THE PHILIPPINES	Gold Spike
REAL TIME MANUFACTURING WESTSIDE WESTSIDE	HANSA CEQUITY Mumbai	INDIA
FANTASTIC REWARDS CELIO CELIO	HANSA CEQUITY Mumbai	INDIA
SCROLL DERBY JAPAN RACING ASSOCIATION HORSE RACING	AID-DCC Osaka	JAPAN
BLOOD SEARCH MADE EASY INDIAN RED CROSS SOCIETY BLOOD DONATION	OGILVY & MATHER INDIA Mumbai	INDIA
MORNING START-UP BR KOREA DUNKIN’ DONUTS	CHEIL WORLDWIDE Seoul	SOUTH KOREA
SLEEP MODE CASABLANCA BEDDING PRODUCTS	LEO BURNETT HONG KONG	HONG KONG
MEMOJI STAEDTLER COLOURED PENCILS	LEO BURNETT HONG KONG	HONG KONG
OMO PLAYPAL OMO UNILEVER OMO	PROFERO Shanghai	CHINA
THE UNSHARE PARTY HEINEKEN HEINEKEN	LOWE Bangkok	THAILAND
BOREDOM HELPS WILLING HEARTS WILLING HEARTS	SAATCHI & SAATCHI Singapore	SINGAPORE
SMART DOTS THE VIEWZONE COMPANY MIICALO	INNOCEAN WORLDWIDE Seoul	SOUTH KOREA
DONATE-A-TONE STARHUB SAMARITANS OF SINGAPORE	DDB GROUP SINGAPORE	SINGAPORE
MYSMARTEYE STARHUB MOBILE MOBILE BRANDING	DDB GROUP SINGAPORE	SINGAPORE
THE TAGGING DRIVE ONCE AGAIN ONCE AGAIN	OGILVY & MATHER Bangalore	INDIA
SHOP ELSEWHERE SHOP ELSEWHERE FASHION	OGILVY & MATHER GROUP HONG KONG	HONG KONG
AMAZING COUPON FESTIVAL -2012 DOMINO'S PIZZA DOMINO'S PIZZA	ADK JAPAN Tokyo	JAPAN
NEXTGEN CIO IBM TECHNOLOGY PRODUCTS AND SERVICES	OGILVY & MATHER SINGAPORE	SINGAPORE
DRIVE AWAKE PTT PUBLIC COMPANY COFFEE SHOP	BBDO PROXIMITY THAILAND Bangkok	THAILAND
TO CATCH A PIRATE MBC (MUNHWA BROADCASTING) IMBC/VIDEO ON DEMAND	HS AD Seoul	SOUTH KOREA
HI, JESSIE FOOTPRINT FIGHT CHILD SEXUAL ABUSE	BBDO HONG KONG	HONG KONG
DUREXPERIMENT FUNDAWEAR RECKITT BENCKISER DUREX	HAVAS WORLDWIDE AUSTRALIA Sydney	AUSTRALIA	Silver
THE MOST POWERFUL ARM EVER INVENTED SAVE OUR SONS & DUCHENNE FOUNDATION DUCHENNE MUSCULAR DYSTROPHY CHARITY	HAVAS WORLDWIDE AUSTRALIA Sydney	AUSTRALIA	Short List
FAKE PHOTO RELIEVES THIRST FOR INNER PEACE CALPIS CALPIS OASIS	DENTSU Tokyo	JAPAN
LEND AN EYE EUREKA CALL CENTRE SYSTEM AWARENESS	GREY GROUP	SINGAPORE
NEUROGOLF HSBC HSBC WOMEN'S CHAMPIONSHIP 2013	JWT SINGAPORE	SINGAPORE
BEETLEING VOLKSWAGEN NEW ZEALAND VW BEETLE	DDB GROUP NEW ZEALAND Auckland	NEW ZEALAND
SECRET FISHING SPOTS HUTCHWILCO SAFETY EQUIPMENT	DDB GROUP NEW ZEALAND Auckland	NEW ZEALAND	Silver
SEE THE WORLD AT HOME WYETH NUTRITION IMF	TBWA\HONG KONG	HONG KONG

A05 Best Use of Digital Media in a Direct Campaign
DEMAND EQUAL PAY
YWCA AUCKLAND / CHARITY

DDB GROUP NEW ZEALAND Auckland

NEW ZEALAND
UNLOCK COASTER
HAKUHODO I-STUDIO INC. / UNLOCK COASTER

HAKUHODO I-STUDIO Tokyo

JAPAN
HYPER PERSONALISATION
TATA DOCOMO / TELECOM

INTERFACE BUSINESS SOLUTIONS Mumbai

INDIA
REFLECTION
O.P. NATURAL PRODUCTS CO. / ORIENTAL PRINCESS

JWT BANGKOK

THAILAND
ONE SECOND ONE MOVIE
MEI AH ENTERTAINMENT GROUP / MEI AH MOVIES

McCANN WORLDGROUP Hong Kong

HONG KONG
POINT PUBLISHERS
KOREAN BRAILLE LIBRARY / BRAILLE BOOKS DISTRIBUTION FOR CHILDREN

CREATIVIA Seoul

SOUTH KOREA
DI9IT PULSE
128 DREAM FOUNTAIN CORPORATION / DI9IT PULSE

DM9 JAYMESYFU Makati City

THE PHILIPPINES
FUNFAIR IN YOUR MOUTH
EBARA FOODS / VEGETABLE SEASONING SAUCE

BEACON COMMUNICATIONS Tokyo

JAPAN
COURTS' HAPPY HOUR
COURTS ASIA LIMITED / COURTS ONLINE STORE

MAXUS COMMUNICATIONS Singapore

SINGAPORE
10CM DRAMA
JAPAN AIRLINES / JAL SKY SUITE 777

BEACON COMMUNICATIONS Tokyo

JAPAN
CAMOUFLAGE PACKS
ARNOTT'S / TIM TAM

DDB Sydney

AUSTRALIA
BLOCKER THE PSYCHIC ROACH
TAB / TAB

ANALOGFOLK Sydney

AUSTRALIA
THE MISSING PERSON PRE-ROLL
THE AUSTRALIAN FEDERAL POLICE / NATIONAL MISSING PERSONS UNIT

VML Sydney

AUSTRALIA