The Brief

We were keen to get the support of people who are tired of signing online petitions, feeling as if after they sign them they go nowhere, and even if they do make it to their intended recipients, nothing much happens of worth. The instant petition is an online petition with an immediate real world action. But that was just the beginning.

Creative Execution

Every 24 minutes another Australian dies from addiction. If you sign this petition your name is printed live, and instantly packed into a box so it can be sent to the government every 24 minutes until action is taken. The desired outcome was to get as many signatures as possible in a short amount of time, and to create a petition that represented the problem, rather than just speaking out against it.

Describe the creative solution to the brief/objective.

To get this cause on the political agenda and ask for much needed funds, we petitioned the government with the same urgency as the problem – every 24 minutes.

Results

On average we received 53 signatures every 24 minutes. These signatures were each packed into a box, representing a single life lost to addiction. The boxes were sent to the government requesting immediate action to this problem, every 24 minutes in the lead up to the allocation of funding at Drug Awareness Week. The funding came through.