SWEET WEDDINGCHINESECHURCHOVERSEA

TitleSWEET WEDDINGCHINESECHURCHOVERSEA
BrandOLLYVA WEDDING
Product / ServiceWEDDING PLAN
CategoryB03. Consumer Services
EntrantLEO BURNETT GUANGZHOU, CHINA
Entrant Company LEO BURNETT GUANGZHOU, CHINA
Advertising Agency LEO BURNETT GUANGZHOU, CHINA

Credits

Name Company Position
Alisa Mok Leo Burnett Guangzhou Brand Manager
Ceci Gu Leo Burnett Guangzhou Designer
Sunny Tang Leo Burnett Guangzhou Senior Art Director
Wing Wong Leo Burnett Guangzhou Associate Creative Director
Derek Shi Leo Burnett Guangzhou Associate Creative Director
Bobby Tan Leo Burnett Guangzhou Associate Creative Director
Chong Kin Leo Burnett Guangzhou Executive Creative Director

The Brief

To dramatize and convince our consumers that love does not lose its flavor whatever their wedding plans are as we offer hassles-free service.

Creative Execution

We produced three sets of premium candies with different colors and flavors. The three premiums are for traditional Chinese wedding, church arrangement, and overseas wedding planning to arouse customer interest and communicate a Sweet Wedding message.

Describe the creative solution to the brief/objective.

We introduce Ollyva services (traditional Chinese wedding, church arrangement and overseas wedding planning) via a premium made of real candy. This “Candy premium” will be given to potential customers. Not only to create a positive image for our company but also to invite them to try our different choices of wedding plans, which are hassle-free and provide a sweet memory.

Results

During the launch from Apr 12 to May 22, Ollyva’s business of traditional Chinese wedding increased by 32%, church wedding increased by 15%, and overseas wedding increased by 26%. And now, we are still receiving more then 10 phone calls a day checking for details.