Title | SWEET WEDDINGCHINESECHURCHOVERSEA |
Brand | OLLYVA WEDDING |
Product / Service | WEDDING PLAN |
Category | B03. Consumer Services |
Entrant | LEO BURNETT GUANGZHOU, CHINA |
Entrant Company | LEO BURNETT GUANGZHOU, CHINA |
Advertising Agency | LEO BURNETT GUANGZHOU, CHINA |
Name | Company | Position |
---|---|---|
Alisa Mok | Leo Burnett Guangzhou | Brand Manager |
Ceci Gu | Leo Burnett Guangzhou | Designer |
Sunny Tang | Leo Burnett Guangzhou | Senior Art Director |
Wing Wong | Leo Burnett Guangzhou | Associate Creative Director |
Derek Shi | Leo Burnett Guangzhou | Associate Creative Director |
Bobby Tan | Leo Burnett Guangzhou | Associate Creative Director |
Chong Kin | Leo Burnett Guangzhou | Executive Creative Director |
To dramatize and convince our consumers that love does not lose its flavor whatever their wedding plans are as we offer hassles-free service.
We produced three sets of premium candies with different colors and flavors. The three premiums are for traditional Chinese wedding, church arrangement, and overseas wedding planning to arouse customer interest and communicate a Sweet Wedding message.
We introduce Ollyva services (traditional Chinese wedding, church arrangement and overseas wedding planning) via a premium made of real candy. This “Candy premium” will be given to potential customers. Not only to create a positive image for our company but also to invite them to try our different choices of wedding plans, which are hassle-free and provide a sweet memory.
During the launch from Apr 12 to May 22, Ollyva’s business of traditional Chinese wedding increased by 32%, church wedding increased by 15%, and overseas wedding increased by 26%. And now, we are still receiving more then 10 phone calls a day checking for details.