Title | GOOD CUP |
Brand | GREEN UMBRELLA CHILDFUND KOREA |
Product / Service | SOCIAL WELFARE SERVICE |
Category | B05. Public Service, Charity & Fund Raising |
Entrant | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
Entrant Company | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
Advertising Agency | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
Name | Company | Position |
---|---|---|
Kwan | Blues Brothers | Director |
Sera Lee | Innocean Worldwide | Ae |
Byoung Hoon Cho | Innocean Worldwide | Ae |
Seung Woo Nam | Innocean Worldwide | Ae |
Hee Gon Suh | Innocean Worldwide | Ae |
Suk Kyung Kang | Innocean Worldwide | Copywriter |
Hoon Lim | Innocean Worldwide | Art Director |
Bae Sung Kim | Innocean Worldwide | Agency Pd |
Yeo Reum Shin | Innocean Worldwide | Copywriter |
Se Hee Kim | Innocean Worldwide | Copywriter |
Young Ho Hwang | Innocean Worldwide | Art Director |
Sung Chul Kwon | Innocean Worldwide | Art Director |
Jung Ah Kim | Innocean Worldwide | Creative Director |
- The earth suffering from water shortages. - The water shortage is the main reason for death of the 1.8 million children - But still, wasting water is a serious problem. - At cafeterias and public places, a lot of water is thrown away after drinking.
As a well known NGO for children, Green Umbrella thought of an idea to help children suffering from serious lack of water.
We have decided to drill a very hole in a cup instead of creating flashy commercial or astronomical figures of donation. This ‘Good Cup’ was inspired by ancient Gyeyounbe Wine glass and place in the cafeteria. After that we captured the moment of people changing their water wasting habit by hidden camera.
- Through the participation of the users, we could promote awareness that water is being wasted. - Drastic decrease of the water thrown away occurred.