Title | DREAM FENCE |
Brand | SIMMONS |
Product / Service | SIMMONS BED |
Category | B01. Corporate Information |
Entrant | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
Entrant Company | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
Advertising Agency | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
Name | Company | Position |
---|---|---|
Woo Hyung Son | Blues Brothers | Director |
Suk Kyung Kang | Innocean Worldwide | Copywriter |
Hoon Lim | Innocean Worldwide | Art Director |
Bae Sung Kim | Innocean Worldwide | Agency Pd |
Yeo Reum Shin | Innocean Worldwide | Copywriter |
Se Hee Kim | Innocean Worldwide | Copywriter |
Young Ho Hwang | Innocean Worldwide | Art Director |
Sung Chul Kwon | Innocean Worldwide | Art Director |
Jung Ah Kim | Innocean Worldwide | Creative Director |
-The only baseball team in Korea consisting of members with hearing impairment. -Since the kids can’t hear, they get easily injured trying to catch the ball. -Poor training environment due to the lack of sponsorships. -The hard and shabby fence is the cause of frequent injuries.
The physical traits of a bed was utilized to prevent baseball players from getting injured.
-Changing the outdoor billboard into a side box ad. -Reusing mattresses that have become useless. -Reducing injuries by attaching soft mattresses to the fence.
-Creating an opportunity to experience the SIMMONS mattress outside the shop. -The brand image could be reconsidered due to the natural exposure of the mattress and its’ functions. -Social interest on the neglected children could be aroused. -Mattress Expenses only $ 5,000.