Winners & Shortlists
Grand Prix
Gold
Silver
Bronze
Shortlist
All Entries
Title Brand Product / Service Entrant Company Location Production Company Location Award
C01 Online Video
I AM ANXIETY
BEYONDBLUE
ANXIETY AWARENESS CAMPAIGN 		MARMALADE Melbourne AUSTRALIA
CHEER FOR INDIA
INDIA
CORPORATE COMMUNICATION 		JWT INDIA Mumbai INDIA
SAY I LOVE YOU THIS CHINESE NEW YEAR
NAGA DDB MALAYSIA
CHINESE NEW YEAR GREETINGS 		NAGA DDB MALAYSIA Selangor MALAYSIA
GOOGLE MAPS TREASURE MODE
GOOGLE
GOOGLE MAPS 		HAKUHODO Tokyo JAPAN
Short List
PLAY! THE QUIETEST SUCTION POWER
ELECTROLUX JAPAN
VACUUM CLEANER 		TBWA\HAKUHODO Tokyo JAPAN
Bronze
CREATIVE IPPL-SAMSUNG GALAXY SIII CORRELATION ADS
SAMSUNG
SAMSUNG MOBILE 		CHEIL OPENTIDE Beijing CHINA
USE 100 TVC TO CREATE A FASHION TREND
SAMSUNG
SAMSUNG MOBILE 		CHEIL OPENTIDE Beijing CHINA
1 DAY IN PARADISE
TOURISM AND EVENTS QUEENSLAND
TOURISM TROPICAL NORTH QUEENSLAND 		SAPIENTNITRO Brisbane AUSTRALIA
Short List
DESTINY
LENOVO JAPAN
THINKPAD 		BEACON COMMUNICATIONS Tokyo JAPAN
DUMB WAYS TO DIE
METRO TRAINS
METRO TRAINS 		McCANN MELBOURNE AUSTRALIA
Grand Prix
THE NEGOTIATION
HEINEKEN ASIA PACIFIC
HEINEKEN 		TBWA\TEQUILA SINGAPORE SINGAPORE
BEER CHASE
CARLTON & UNITED BREWERIES
CARLTON DRAUGHT 		CLEMENGER BBDO MELBOURNE AUSTRALIA
Bronze
DEAR E.T.S
UHA MIKAKUTO
GUMIGUUM 		HAKUHODO Osaka JAPAN
LET LOVE RULES
UNILEVER
CLOSE UP 		MINDSHARE VIETNAM Ho Chi Minh City VIETNAM
GINNY’S EDUCATION
SINGAPORE MANAGEMENT UNIVERSITY
SMU UNDERGRADUATE ADMISSIONS CAMPAIGN 		SINGAPORE MANAGEMENT UNIVERSITY SINGAPORE
JENN’S EDUCATION AT SMU
SINGAPORE MANAGEMENT UNIVERSITY
UNDERGRADUATE ADMISSIONS 		SINGAPORE MANAGEMENT UNIVERSITY SINGAPORE
JIAHUI’S HOLISTIC EDUCATION
SINGAPORE MANAGEMENT UNIVERSITY
UNDERGRADUATE ADMISSIONS 		SINGAPORE MANAGEMENT UNIVERSITY SINGAPORE
YUJIAN’S GLOBAL EXPOSURE
SINGAPORE MANAGEMENT UNIVERSITY
UNDERGRADUATE ADMISSIONS 		SINGAPORE MANAGEMENT UNIVERSITY SINGAPORE
ANYTIME, ANYWHERE
AUSTRALIAN DEFENCE FORCE
AIRFORCE 		GEORGE PATTERSON Y&R Melbourne AUSTRALIA
Short List
HERA LIPSTICK EFFECT REPORT
AMOREPACIFIC
HERA ROUGE HOLIC 		BBDO KOREA Seoul SOUTH KOREA
ECO SALESMAN
THE SIAM CEMENT PUBLIC COMPANY LIMITED
SCG ECO VALUE 		TBWA\THAILAND Bangkok THAILAND
MANUAL
BEETV
D-VIDEO (BEETV) 		MORI Tokyo JAPAN
MAKE-UP
MICROSOFT
WINDOWS 8 		JWT BEIJING CHINA
WATERMELON
MICROSOFT
WINDOWS 8 		JWT BEIJING CHINA
ABO DIGITAL C C01
SOHO CHINA
GALAXY SOHO 		OGILVY & MATHER SHANGHAI CHINA
BATHS FROM THE PAST
HINDUSTAN UNILEVER
AXE SHOWER GEL 		PHD Mumbai INDIA
RAMP READY HAIR
HINDUSTAN UNILEVER
TRESEMME HAIR CARE 		PHD Mumbai INDIA
TAKEAWAY
CCTV
TV/BROADCASTING STATION 		SAATCHI & SAATCHI Shanghai CHINA
SO REAL IT'S SCARY 2 #LGSTAGEFRIGHT
LG ELECTRONICS
LG IPS MONITORS 		BE ON London UNITED KINGDOM
C02 Viral & Email Marketing, e-cards etc.
VOLUNTEER TO PROMOTE VOLUNTEERING
SEEK
SEEK VOLUNTEER 		LEO BURNETT MELBOURNE AUSTRALIA
Short List
REAL TIME MANUFACTURING
WESTSIDE
WESTSIDE RETAIL STORES 		HANSA CEQUITY Mumbai INDIA
SMARTER CITIES CONNECT
IBM
TECHNOLOGY PRODUCTS AND SERVICES 		OGILVY & MATHER SINGAPORE SINGAPORE
SCREEN-AGE LOVE STORY
PLDT
MYDSL 		ACE SAATCHI & SAATCHI Manila THE PHILIPPINES
Short List
FISTS OF FUSIAN
NESTLÉ
MAGGI FUSIAN NOODLES 		MERCERBELL Sydney AUSTRALIA
PUSH FOR ULTRABOOK
INTEL CORPORATION
ULTRABOOK 		PARTY Tokyo JAPAN
Bronze
BOREDOM HELPS
WILLING HEARTS
WILLING HEARTS 		SAATCHI & SAATCHI Singapore SINGAPORE
THE PULSE OF A CITY
MASTERCARD
PRICELESS CITIES 		MERCERBELL Sydney AUSTRALIA
RELAXING CRABBY
SCA TISSUE HONG KONG
CITRUS BLOSSOM TISSUE PAPER 		PUBLICIS WORLDWIDE Hong Kong HONG KONG
PERFUME@CANNES LIONS
AMUSE.INC
PERFUME GLOBAL SITE 		DENTSU Tokyo JAPAN
REFLECTION
O.P. NATURAL PRODUCTS CO.
ORIENTAL PRINCESS 		JWT BANGKOK THAILAND
VINCE LOW: DYSLEXIA COULDN’T STOP ME
DYSLEXIA ASSOCIATION OF MALAYSIA
DYSLEXIA ASSOCIATION OF MALAYSIA 		GREY GROUP KUALA LUMPUR MALAYSIA
UNLOCK THE GRID
VICROADS
REDUCING CONGESTION 		ISOBAR AUSTRALIA Melbourne AUSTRALIA
REECE MASTIN LIVE AND LOST
THE COMMONWEALTH BANK OF AUSTRALIA
THE COMMONWEALTH BANK OF AUSTRALIA 		WEBLING INTERACTIVE AUSTRALIA
LOVE STORY OF SRICHAND
SRICHAND UNITED DISPENSARY
SRICHAND POWDER 		EDGE ASIA Bangkok THAILAND
THE '+' PROJECT
ROYAL PHILIPS
BRAND AND REPUTATION 		FLEISHMAN-HILLARD SINGAPORE
DONATE YOUR SPACE
JOHNSON & JOHNSON CHINA
NICORETTE 		BBDO INDIA Mumbai INDIA
TABLET MAN
TOSHIBA
TOSHIBA TABLET 		GREAT WORKS Tokyo JAPAN
C03 Branded Utility/Tools (for Digital)
ARE YOU GOING HOME THIS CHINESE NEW YEAR?
INNER MONGOLIA MENGNIU DAIRY
MONMILK 		HYLINK DIGITAL SOLUTIONS Shanghai CHINA
THE GRAFFITI AQUARIUM
PILOT CORPORATION
FRIXION COLORS 		DENTSU Tokyo JAPAN
DOTS MAP
HONDA MOTOR CO.
INTERNAVI 		DENTSU Tokyo JAPAN
Bronze