| Title | CMB THREE SWORDSMEN |
| Brand | CHINA MERCHANTS BANK |
| Product / Service | E-BANK |
| Category | A05. Consumer Services |
| Entrant | IM2.0 Beijing, CHINA |
| Entrant Company | IM2.0 Beijing, CHINA |
| Advertising Agency | IM2.0 Beijing, CHINA |
| Name | Company | Position |
|---|---|---|
| Flash | Im2.0 Interactive | Nancy Chen |
| Designer | Im2.0 Interactive | Candice Wang |
| Designer | Im2.0 Interactive | Zhenzhen Chen |
| Copywriter | Im2.0 Interactive | Mymy Zhang |
| Ad | Im2.0 Interactive | Mingming Li |
| Ad | Im2.0 Interactive | Bright Woo |
| Cd | Im2.0 Interactive | Bon Zhang |
| Gcd | Im2.0 Interactive | Kevin Wang |
An interactive comic based on the concept of "Anyone could be troubled by tiny issues even big heroes", called <crush down hero legend>, imitates some awkward situation in people's daily financial life and strike chord among consumers. Eventually, CMBC e-bank provides a impeccable solution for them.