NEXT A-CLASS

Bronze Spike
TitleNEXT A-CLASS
BrandMERCEDES-BENZ JAPAN
Product / ServiceA-CLASS
CategoryA03. Cars & Automotive
EntrantHAKUHODO Tokyo, JAPAN
Entrant Company HAKUHODO Tokyo, JAPAN
Advertising Agency HAKUHODO Tokyo, JAPAN
Advertising Agency 2 HAKUHODO THE DAY Tokyo, JAPAN

Credits

Name Company Position
Kenji Kawai Production I.G Inc. Music
Kazuya Kise Production I.G Inc. Animation Director
Yoshiyuki Sadamoto Character Design
Mizuho Nihsikubo AOI Pro. Inc. Director
Ryuji Mitsumoto AOI Pro. Inc. Producer
Kyosuke Miyazaki AOI Pro. Inc. Producer
Daisuke Ryosho HAKUHODO Inc. Copywriter
Satoru Iki HAKUHODO Inc. Copywriter
Koji Takahashi HAKUHODO Inc. Art Director
Satoshi Ito HAKUHODO Inc. Planner
Taishiro Kato HAKUHODO Inc. Creative Director
Natsuo Sato HAKUHODO THE DAY Exective Creative Director
Takumi Oogiya HAKUHODO i-studio Inc. Web Producer
Jun Kagaya HAKUHODO i-studio Inc. Web Art Director / Designer
Ysohifumi Miyamoto HAKUHODO i-studio Inc. Web Production Manager
Satomi Enomoto HAKUHODO i-studio Inc. Web Director
Rie Okui HAKUHODO i-studio Inc. Web Technical Director
Yusuke Sakurai HAKUHODO i-studio Inc. Web System Technical Director
Shota Takano HAKUHODO i-studio Inc. Web System Engineer
Hajime Yamagaki HAKUHODO i-studio Inc. Web Staff
Takahiro Nakano HAKUHODO i-studio Inc. Web Staff
Noriyuki Matsumoto HAKUHODO i-studio Inc. Web Staff
Koichiro Seki HAKUHODO i-studio Inc. Web Staff
Atsushi Ota HAKUHODO i-studio Inc. Web Staff
Taehan Yoo HAKUHODO i-studio Inc. Web Staff
Souichi Kaneko HAKUHODO i-studio Inc. Web Staff

Brief Explanation

“Next A-Class” is a brand movie produced by taking full advantage of animation techniques, an art form developed most notably in Japan. The movie was used widely in TV commercials, cinema ads, online banner ads and outdoor ads, with a central focus on the client’s Website. The movie depicts an imaginary, futuristic relationship between a next-generation young man and a car, interspersed with a sense of the “groove” and the pleasure of driving, in a way possible only through animation. It received about 3 million PVs within a month of its release from people in 180 countries around the world.

Links

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