Brief Explanation

Decades of conflict have divided India and Pakistan. To make a positive impact on the relationship between these two countries, Coca-Cola wanted to look outside current media channels and invent a whole new for people to communicate. Coca-Cola developed the world's first technology of creating a live portal, allowing people to look across the countries' border and into each other's eyes. Taking it one step further beyond what Skype could have accomplished, the technology added the physical act of touch, connecting people virtually like never before. The project's uniqueness comes from the unique and innovative technology, which had to first be invented to share an experience together